Attention, this event is cancelled and will be rescheduled.

Topic:Customer References Will Make or Break You!

Learn how to manage the customer reference process and use it for your
benefit.

Fred Reichheld's best selling book, The Ultimate Question, is about creating
a successful organization through the power of customer references. Fact is,
positive documented references are the key to software and technology
marketing success--not to mention analyst and media relations.

The million dollar question is, how can you generate customer buy in for
marketing reference programs? How can you approach your customer contacts
and their management? What do you say? What do you do? How can you make your priority their priority?

Panelists: 

Mark Bruce, President and Founder of HiTechPR

(Panelist bios below)

SIG Leaders

Ted Santos, CEO, Turnaround Investment Partners

Note this event is at CRESA Partners New York, 100 Park Avenue S., 24th Floor on WED JUNE 3.  

Due to Security Restrictions at 100 Park Ave S., you must pre-register and you must bring government-issued identification with a photo to be admitted to this event. There are NO WALK-INS for this event.

BIO:

Mark Bruce is the president and founder of HiTechPR , a Rye,  New York based communications firm specializing in branding, analyst, customer and media relations, and product and service launches. His clients over the last 25 years have included divisions of Litton Industries and IBM, Thomson Communications, Hyperion Software, Tadiran, Panafax, and industry experts in many professional fields including Dr. Shaula Yemini, the former head of the IBM Watson Networking Lab and Ivar Jacobson of Objectory.

In 2004-2005 he was the recipient of five international PR awards, including three first place media relations distinctions, in the business-to-business, technology and product launch categories. Mr. Bruce's firm also swept the Business Marketing Association awards as well winning first place in the PR and collateral categories for the launch of ISP AppliedTheory. Mr. Bruce currently teaches media relations and publicity techniques at the graduate level at NYU and lectures at Iona College, NYSIA, and DPMA chapters. His pro-bono experience includes founding Computers for Kids, a computer recycling program for Operation Head Start and fundraising for Amnesty International. He holds a B.A. in Dramatic Literature and Communications, an M.A. in Public Relations and Corporate Communications and a certificate in Investor Relations from NIRI.